Features

New Packaging

Sephora Chooses Bottles Molded of Eastar Copolyester

August 24, 2005

By: Jamie Matusow

Editor-in-Chief

Sephora Chooses Bottles Molded of Eastar Copolyester

When Sephora needed a bottle for a collection of bath and shower liquid soaps, it chose Eastman Chemical Company’s Eastar copolyester to produce the crystal clear containers.

The relatively difficult bottle design, blow molded by PRP in Oyonnax, France, has a glass-like look. It’s produced in two versions, featuring glossy surfaces for the shower gel and frost surfaces for the bath liquid soap. Eastar copolyester’s clarity enables Sephora to showcase the different colors/scents of each of the fragrances. The total collection numbers 24 different colors.

For more information: contact Fern Hamilton, (423) 229-4853; Fax: (423) 229-8595; Email: [email protected]; Website: www.eastman.com.

Colgate’s Herbal White Toothpaste: Graphics Tell Tale
When Colgate Herbal White arrives on U.S. retail shelves in January, 2003, its herbal motif carton will let consumers know it’s something new. According to Colgate, the new formula contains natural herbs that impart various benefits: melissa for soothing properties; eucalypus for stimulation and flavor; mint and lemon extract for flavor. Herbal White is already available in 55 markets worldwide.

More info: (212) 310-3481 or Website: www.Colgate.com.

Truth Calvin Klein Men Gets Pumped by Rexam Dispensing
The super low profile pump (SLPP) for Unilever Cosmetics International’s Truth Calvin Klein Men’s fragrance package was produced by Rexam Dispensing Systems.

The pump, featuring Rexam’s patented Crimpless System, is designed to function with the package’s distinctive actuator, a rectangular-shaped piece in the cap top. When the hinged actuator is depressed, the pump dispenses the fragrance through the aperture in the cap’s face. The pump fits the product’s 50ml and100 ml size bottles.

For more information: (914) 251-8420; Fax: (914) 251-1450; Website: www.rexam.com/beautyandclosures.

Revlon’s Ultima II Launches in Lombardi Stock Compacts
Revlon’s Ultima II chose Lombardi Design and Manufacturing’s stock two-pan compacts for the introductions of its Swirlsational Creamy Eye Shadow and Re-Flektive Powder Eye Shadow. Lombardi’s ESV-016 style compact, molded in SAN, has two pans and duo windows. The compacts were customized by filling the applicator well in the compact for one of the products with a mirror and using decorating techniques.

More information: contact James Berard, (914) 773-0224; Fax: (914) 470-0420; E-Mail: [email protected].

Zotos’ Bain de Terre Gets Makeover from CCL Container
When Zotos International decided to revamp its Bain de Terre line of aerosol hairsprays, it turned to CCL Container’s 53mm x 249mm Trimline aluminum can for the tall, slim look it wanted.

“Our previous package was outdated. For the brand re-stage, we wanted to do a complete about face and achieve a spa look and feel. We designed a completely new logo and opted for tall, slim packaging complemented by upscale, botanical colors,” said Stacy Keating, Zotos group marketing manager.

More information: contact Ed Martin, CCL Container Aerosol Division, (203) 852-1962; Fax: (203) 852-0546; E-mail: [email protected].

Airspray Table Top Foamer Makes Washing with Colgate-Palmolive’s Softsoap Child’s Play
Colgate-Palmolive chose Airspray’s Table Top Foamer for its Softsoap Foam Works, an instant foaming hand soap for children. The new, fun product has varieties with names such as Happy Apple and Berry Cherry. It arrived on U.S. retail shelves last September. A press of the dispenser transforms the liquid hand soap into a bright, colorful foam.

For more information, contact Airspray at (954) 972-7750; Website: www.airspray.net.